Ideal Fertilizer for Garden Plants

A discussion on fertilizer for home gardening plants seems like a dated topic. Yet the importance is utmost as per the interest of growers and gardeners. For all the gardeners, the knowledge of using fertilizers and ways to apply them is crucial. For attaining the vigorous plant growth, you must know about the hardiness of plant zones. In order to grow the plants, we are continuing the brief discussion on why, how and what multivitamins should be applied on the plants.

All ideal fertilizer for garden plants carry three chief elements named as Nitrogen, Phosphorous and Potassium.

Nitren is important for promoting the leaf development and growth. It helps iogn the development of chlorophyll. Basically, it helps in converting sunlight into food.
Phosphorous is very important for the growth of stems, roots, blossoms and fruits.
Potassium is another important element helping your plants in digestion and making of food.

Why do they need Fertilizers?

Often, we may wonder that, all the important nutrients are available in soil and air, so fertilizers are important? Fertilizers act as a mediator as some plants cannot get complete access of soil nutrients. So, the choice of nutrients also depends on the type of soil, the plant is growing into. Some modern farming techniques, traffic and construction can disturb the soil’s nutrient chemistry leading towards limited nutrient base. For such reasons, the gardeners must use fertilizers to help plants reach to their full nutrient capacity.

Some Homemade Options:

1. Seawood:

This fertilizer type has the long-held lineage of 1000+ years. It is considered as all-embracing organic option. However, it carries mannitol which can increase the plant’s ability to absorb more nutrients. You can use fresh or dried seawood in this regard.

2. Fish Emulsion:

Fish emulsion works like a homemade option which is obtained from fish-waste. The results with this have been truly great. However, it works very gradually. Also, the smell can bother you a little more.

3. Aquarium Water:

The aquarium water while cleaning the tank also works as a great source of fish waste for plants. It is easy and anytime available option.

4. Coffee Grounds:

Used coffee grounds are a good source of two percent of nitrogen. It can also provide some phosphorous and potash. Let them dry and scatter lightly over your plants.

5. Egg Shells:

Egg shells can be the most ideal and practical fertilizer option. They carry calcium which makes an important element in cell growth. You can simply crush in grinder and sprinkle over the soil.

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

With the right strategy, a marketer can easily enjoy the amazing benefits of content marketing. Some of these benefits are more traffic, a better reputation, and continuous growth in both traffic and reputation in the long run with only a little increase in the budget. With entrepreneurship, costing and keeping the marketing budget within the limit is really important.

Though content-marketing is very popular due to its cost-efficiency, it is not free nor cheap. Investing heavily in an internal employee or respectable external firms is necessary to produce excellent work and execute a high-quality strategy. And always keep in mind that in marketing, an effective brand design is necessary too so keep your audience hooked.

Fortunately, a marketer can still cut costs without having to sacrifice the campaign quality with the help of some money-saving tricks. Below are the strategies found to be incredibly useful by many marketers.

1. Reusing old content.
For some, this is not a good idea. But honestly, it will only be bad if the old content is reused in the wrong way. If for example, a marketer has a successful ‘evergreen topic’ blog post which he posted two years ago. Since the content of this blog stays fresh and can attract lots of traffic, it wouldn’t hurt if he will revisit and re-post such article.

Evidently, reposting the same article say every month will not give him new results. His possible option is waiting for a year or two before reposting, he could even get away with a full republication.

If in case he decides to repost a blog of his with an evergreen content but without waiting for it to turn one-year-old, he can do so by changing the headline, reorganizing the internal sections, or editing the body content to give the article a new “look.” He just needs to ensure that the URL where it was initially published is the same or else, he might lose the SEO equity that the article has already built up.

2. Re-envisioning content in new mediums
A marketer can convert his successful article to different mediums such as infographics or video highlights. He can also use certain snippets of his article and share it on social media as a tweet or a Facebook post. Reimagining new ways to republish an old but effective blog will definitely help in cutting content-marketing costs.

3. Don’t stop at content publication, move forward with content promotion.
Content marketing starts with idea brainstorming and content creation, editing, and publication. But successful marketers do not stop and think that their job is done after publishing their articles, they go beyond that and promote their content.

Eric Siu, an Entrepreneur contributor and Single Grain CEO, mentioned that a marketer should spend 20% of his time in creating content and 80% on promoting content. One can start by showcasing his work across his social media channels and move along by sending paid ads to it, conducting influencer marketing, submitting it to StumbleUpon or Reddit, and building internal links to it

Women in Manufacturing

In the past 60 years, manufacturing has shifted tremendously; from positions driven solely by men to the liberation movement that brought wives and mothers out of their home to share in the labor force.

Today, Stainless Foundry & Engineering, Inc. proudly supports 21 women manufacturers in professions ranging from Investment Assembly and Metallurgical Project Specialist to Human Resource Manager and Accounting Personnel. These roles vary with experience and qualifications but are not separated by office and foundry.

SF&E interviewed some of these women to share in their experiences, as women in manufacturing, in celebration of International Women’s Day 2018; Lois Ranieri (Foundry Engineer), Victoria Brockhaus (Customer Service Manager), Francine Veguilla (Purchasing Agent), Lori McCulloch (Contract Specialist), Jenny Hall (Metallurgical Project Specialist), Donna Kittler (Investment Assembly Setup) and Jeanne Wagner (Technical Director).

SF&E’s women manufacturers are not shy of stepping out of the office and getting their hands dirty. Brockhaus will be seen working with the machinist at SF&E’s machine shop or tracking an order for a customer in the foundry. McCulloch, following in Hall’s footsteps (sisters and coworkers for over 20 years), both started as Metal Lab Technicians, both given the opportunity for growth, now improving SF&E’s Quality Departments capabilities by pulling test bars, updating the QMP’s and Quality Policy Manuals under the supervision of Mike Porfilio.

The women interviewed came into manufacturing either straight out of high school (Kittler with 30 years of manufacturing experience) or right out of college (Wagner with 23 years of manufacturing and metallurgical experience). Veguilla, one of the newest members with 8 months of manufacturing experience, joined SF&E to follow in her father’s manufacturing footsteps. Veguilla is a full time purchasing agent for office and maintenance supplies all the while obtaining her masters degree at Cardinal Stritch University. These women all hold critical roles at SF&E to contribute to its greatness.

Based on Kittler’s expertise, she was first to assemble SF&E’s largest and most complex investment casting which was assembled from 7 wax pieces. Over the years Kittler’s versatility has allowed her to perform all jobs in the wax room from injection press operator to lead person.

By working with our customer’s engineering team, Ranieri delivered a unique and efficient solution to one of SF&E’s highest volume customers for their new line of all-terrain vehicles. Ranieri is an example of how hard work and perseverance pay off. Initially hired as an engineering technician, she put for the extra effort to earn her position as foundry engineer.

Hall has contributed positive cost savings, by using an innovative technique to save the company, and its customer’s, time and money by using extra material for new heats.

In addition to being our technical expert, Wagner has used her role and ability to positively impact her coworker’s confidence, strength and knowledge. Her passion to see other’s succeed is evident in her daily interaction with employees.

With all the guidance and support these women have offered they still face difficulties in their roles. “We’re always on the outside”, mentioned a key contributor to the casting process. “Earning respect with male coworkers can be tough”, said a female who works above and alongside other foundry personnel. Another insight was the “foundry male mentality” that makes it sometimes hard to develop as a women in manufacturing.

Stainless Foundry & Engineering, Inc. would not be where they are today if these valuable women didn’t give manufacturing a shot. Manufacturers need more women who are smart and strong to bridge the gap to open more opportunities. This environment gives you the chance to watch something incredible unfold and it’s not just a man’s world, especially if you find something you enjoy doing and do it well.

School Food Services Providers in NJ With Their Healthy School Lunch Plan

At times people indulge in tickling their taste buds to get the best out of the cooks and explore their culinary skills. But food in spite of being exceptionally tasty has to be healthy and nutritious at its best. Only health and nutritious meal or snack can provide you with habit of a right palate.

Besides, providing sumptuous and tasty food they should be able to create the children’s palate for the right food. There is where they have to create a latent value if you are in the business of food service catering for schools.

That is developing the taste for the right food instead creating food to suit taste. It is difficult. But over the time if you have developed you culinary skills you can understand how to develop the taste for the right food, both nutritious and that can contribute to the health of the budding souls.

Food service in schools, a major part of the federal school lunch program has many responsibilities for food service providers besides playing with culinary skill they have to serve the most sensitive palate of school going and also provide food that is nutritious and supports their growth in the early stage of life.

Food service school in NJ involves more guidance and bounds us with budget constraints. There is also an expectation from the school nutritionist and school children and management. Mostly as a service provider you have to scrape menus of two sides with rival expectations. On one side the expectation is of nutrition and the other side the expectation is of tickling taste.

Any imbalance can lead to rejection and wastage. Therefore as a school provider what is important is you bring the best of the both to provide a menu that can be acceptable to all and that only you can confirm when you see no wastage or coming back. Only when that happens can a food service provider claim he has met the standards and expectations and brought about customer delight.

Children who submit school lunch application on personal grounds are provided with meager funds to provide for their food. This should not escape either the school lunch program administration or the school food service provider.

Both the school and the service provider have to package the meal or snack within a shoe-string budget. That provides an additional constraint to the lunch provider to give equal nutrition and taste with the available resources. Therefore a food service provider for schools in New Jersey should take care of all these things to enable him to carry on the service successfully.

A food service provider like Karson Foods http://www.karsonfoods.com/school-food-services.html may treat them as an advantage instead of problem, limitation or constraint and explore their culinary skills at best explored in a controlled situation more. Just like you ask students to write an essay on any topic of their choice and they will have to scratch for topics. At the same time give them a list of topic to choose and they are relieved.

Karson Foods, with our loyal employees, form one of the largest and most professional on-site catering food service in the New Jersey area, and have been doing so since 1982. Our family-owned and operated business has expanded our menu selections and contract food services placing us at the front when it comes to a quality product with a good value. Our services are comparable to all standard federal school lunch programs. Our school lunch program is a fresh food program.. Meals are cooked, portioned, sealed and delivered from our kitchen to yours on a daily basis or as needed.

Hospital Creditation Is a Journey and Not a Destination

In the present scenario, quality is the biggest driver for any business to succeed. Quality remains at the heart of any business. Healthcare is one such industry where quality of care cannot be compromised at any cost. The healthcare landscape in India is very dynamic and operates in an environment having rapid social, economical and technological changes. It is quite often that we hear about poor patient care, negligence, readmission cases, nosocomial infection, inefficient facilities, inadequate resources, unhygienic environment. Such being the case, quality in healthcare services becomes a mandate and accreditation is the only solution to this!!

Accreditation is the evaluation process used by the Healthcare organisation to access and improve the quality, efficiency and effectiveness. Technecon Healthcare, as hospital consultants, help the healthcare organization in bridging this gap through an internal assessment of the facilities and processes of the hospital to assess its accreditation readiness and also help in preparation of documentation in conformation with the accreditation norms as well as hand hold through the accreditation process. The ultimate goal of the hospital is to provide high quality care, safe healthcare services and reduce the length of stay.

Who can apply?

Any healthcare organization which is currently operational
Willing to assume responsibility for improving quality care
Preferably registered or licensed with concerned authorities
Process of Accreditation:
Screening of the application as per the laid down standards
Pre-assessment survey
Assessment survey
Review of the recommendations of the assessing body by the Accreditation committee
Approval of Accreditation by the NABH (National Accreditation Board for Hospitals and Healthcare providers.)
Re-assessment survey
Examine the current processes and quality standards of the hospital
Find out the quality standards and parameters required for accreditation
Compare the standards for accreditation and the processes currently followed by the hospital
Analyse and document the gaps
Identify areas for improvement

Apart from the aforementioned points, the top managers should take initiative in creating willingness among the employees, provide proper training to all the staff and ensure commitment by them and encourage and catalyse change management.

Benefits of hospital accreditation:

Improves quality of care, patient safety and thereby enhancing patient experience
Reduces the risk of adverse event
Improves work environment for staff thereby resulting in high productivity
Increases opportunity of empanelment with insurance and third parties.
Ensures trust and confidence among patients by providing them access to good quality of care, infrastructure, etc.
Increases the number of patient footfalls leading to enhancement of revenue
Competitive edge over non- accredited hospitals

Accredited hospitals need to continuously improve the quality of care and ensure compliance to the quality standards. If during the accreditation process, the accreditation organization receives inputs that the organization is substantially out of compliance with the current standards then a re-survey or withdrawal of accredited decision may be resorted to. Whilst the road towards accreditation is not easy to navigate, all it needs is continuous efforts to achieve long term benefits.

The Dangers Of Overhead Power Lines Best Practices

Every year people at work are killed or seriously injured when they come into contact with live overhead electricity power lines.

If a machine, scaffold tube, ladder, or even a jet of water touches or gets too close to an overhead wire, then electricity will be conducted to earth. This can cause a fire or explosion and electric shock and burn injuries to anyone touching the machine or equipment. An overhead wire does not need to be touched to cause serious injury or death as electricity can jump, or arc, across small gaps.

One of the biggest problems is that people simply do not notice overhead lines when they are tired, rushing or cutting corners. They can be difficult to spot, eg in foggy or dull conditions, when they blend into the surroundings at the edge of woodland, or when they are running parallel to, or under, other lines. Always assume that a power line is live unless and until the owner of the line has confirmed that it is dead. This guidance is for people who may be planning to work near overhead lines

where there is a risk of contact with the wires, and describes the steps you should take to prevent contact with them. It is primarily aimed at employers and employees who are supervising or in control of work near live overhead lines, but it will also be useful for those who are carrying out the work.

Types of overhead power lines

Most overhead lines have wires supported on metal towers/pylons or wooden poles – they are often called ‘transmission lines’ or ‘distribution lines’. Most high-voltage overhead lines, ie greater than 1000 V (1000 V = 1 kV) have wires that are bare and insulate but some have wires with a light plastic covering or coating. All high-voltage lines should be treated as though they are uninsulated. While many low-voltage overhead lines (ie less than 1 kV) have bare insulate wires, some have wires covered with insulating material. However, this insulation can sometimes be in poor condition or, with some older lines, it may not act as effective insulation; in these cases you should treat the line in the same way as an insulate line. If in any doubt, you should take a precautionary approach and consult the owner of the line.

There is a legal minimum height for overhead lines which varies according to the voltage carried. Generally, the higher the voltage, the higher the wires will need to be above ground. Equipment such as transformers and fuses attached to wooden poles and other types of supports will often be below these heights. There are also recommended minimum clearances published by the Energy Networks Association.

What does the law require?

The law requires that work may be carried out in close proximity to live overhead lines only when there is no alternative and only when the risks are acceptable and can be properly controlled. You should use this guidance to prepare a risk assessment that is specific to the site. Businesses and employees who work near to an overhead line must manage the risks. Overhead line owners have a duty to minimize the risks from their lines and, when consulted, advise others on how to control the risks. The line owner will usually be an electricity company, known as a transmission or distribution network operator, but could also be another type of organization, eg Network Rail, or a local owner, eg the operator of a caravan park.

Preventing overhead line contact

Good management, planning and consultation with interested parties before and during any work close to overhead lines will reduce the risk of accidents. This applies whatever type of work is being planned or undertaken, even if the work is temporary or of short duration. You should manage the risks if you intend to work within a distance of 10 m, measured at ground level horizontally from below the nearest wire.

Remove the risk, the most effective way to prevent contact with overhead lines is by not carrying out work where there is a risk of contact with, or close approach to, the wires. Avoiding danger from overhead power lines. If you cannot avoid working near an overhead line and there is a risk of contact or close approach to the wires, you should consult its owner to find out if the line can be permanently diverted away from the work area or replaced with underground cables. This will often be inappropriate for infrequent, short-duration or transitory work. If this cannot be done and there remains a risk of contact or close approach to the wires, find out if the overhead line can be temporarily switched off while the work is being done. The owner of the line will need time to consider and act upon these types of requests and may levy a charge for any work done.

Risk control

If the overhead line cannot be diverted or switched off, and there is no alternative to carrying out the work near it, you will need to think about how the work can be done safely. If it cannot be done safely, it should not be done at all. Your site-specific risk assessment will inform the decision. Things to consider as part of your risk assessment include:

the voltage and height above ground of the wires. Their height should be measured by a suitably trained person using non-contact measuring devices;
the nature of the work and whether it will be carried out close to or underneath the overhead line, including whether access is needed underneath the wires;
the size and reach of any machinery or equipment to be used near the overhead line;
the safe clearance distance needed between the wires and the machinery or equipment and any structures being erected. If in any doubt, the overhead line’s owner will be able to advise you on safe clearance distances;the site conditions, undulating terrain may affect stability of plant etc;
the competence, supervision and training of people working at the site.

If the line can only be switched off for short periods, schedule the passage of tall plant and, as far as is possible, other work around the line for those times. Do not store or stack items so close to overhead lines that the safety clearances can be infringed by people standing on them.

Working near but not underneath overhead lines – the use of barriers. Where there will be no work or passage of machinery or equipment under the line, you can reduce the risk of accidental contact by erecting ground-level barriers to establish a safety zone to keep people and machinery away from the wires. This area should not be used to store materials or machinery. Suitable barriers can be constructed out of large steel drums filled with rubble, concrete blocks, wire fence earthed at both ends, or earth banks marked with posts.

If steel drums are used, highlight them by painting them with, for example, red and white horizontal stripes.
If a wire fence is used, put red and white flags on the fence wire.
Make sure the barriers can be seen at night, perhaps by using white or fluorescent paint or attaching reflective strips.

Avoiding danger from overhead power lines

The safety zone should extend 6 m horizontally from the nearest wire on either side of the overhead line. You may need to increase this width on the advice of the line owner or to allow for the possibility of a jib or other moving part encroaching into the safety zone. It may be possible to reduce the width of the safety zone but you will need to make sure that there is no possibility of encroachment into the safe clearance distances in your risk assessment.

Where plant such as a crane is operating in the area, additional high-level indication should be erected to warn the operators. A line of colored plastic flags or ‘bunting’ mounted 3-6 m above ground level over the barriers is suitable. Take care when erecting bunting and flags to avoid contact or approach near the wires. Passing underneath overhead lines, if equipment or machinery capable of breaching the safety clearance distance has to pass underneath the overhead line, you will need to create a passageway through the barriers, In this situation:

keep the number of passageways to a minimum;
define the route of the passageway using fences and erect goalposts at each end to act as gateways using a rigid, non-conducting material, eg timber or plastic pipe, for the goalposts, highlighted with, for example, red and white stripes;
if the passageway is too wide to be spanned by a rigid non-conducting goalpost, you may have to use tensioned steel wire, earthed at each end, or plastic ropes with bunting attached. These should be positioned further away from the overhead line to prevent them being stretched and the safety clearances being reduced by plant moving towards the line;
ensure the surface of the passageway is leveled, formed-up and well maintained to prevent undue tilting or bouncing of the equipment;
put warning notices at either side of the passageway, on or near the goalposts and on approaches to the crossing giving the crossbar clearance height and instructing drivers to lower jibs, booms, tipper bodies etc and to keep below this height while crossing;
you may need to illuminate the notices and crossbar at night, or in poor weather conditions, to make sure they are visible;
make sure that the barriers and goalposts are maintained.

Avoiding danger from overhead power lines

On a construction site, the use of goalpost-controlled crossing points will generally apply to all plant movements under the overhead line. Working underneath overhead lines. Where work has to be carried out close to or underneath overhead lines, eg road works, pipe laying, grass cutting, farming, and erection of structures, and there is no risk of accidental contact or safe clearance distances being breached, no further precautionary measures are required. However, your risk assessment must take into account any situations that could lead to danger from the overhead wires. For example, consider whether someone may need to stand on top of a machine or scaffold platform and lift a long item above their head, or if the combined height of a load on a low lorry breaches the safe clearance distance. If this type of situation could exist, you will need to take precautionary measures.

If you cannot avoid transitory or short-duration, ground-level work where there is a risk of contact from, for example, the upward movement of cranes or tipper trailers or people carrying tools and equipment, you should carefully assess the risks and precautionary measures. Find out if the overhead line can be switched off for the duration of the work. If this cannot be done:

refer to the Energy Networks Association (ENA) publication Look Out Look Up! A Guide to the Safe Use of Mechanical Plant in the Vicinity of Electricity Overhead Lines.2 This advises establishing exclusion zones around the line and any other equipment that may be fitted to the pole or pylon. The minimum extent of these zones varies according to the voltage of the line, as follows:
– low-voltage line – 1 m;
– 11 kV and 33 kV lines – 3 m;
– 132 kV line – 6 m;
– 275 kV and 400 kV lines – 7 m;
under no circumstances must any part of plant or equipment such as ladders, poles and hand tools be able to encroach within these zones. Allow for uncertainty in measuring the distances and for the possibility of unexpected movement of the equipment due, for example, to wind conditions;
carry long objects horizontally and close to the ground and position vehicles so that no part can reach into the exclusion zone, even when fully extended. Machinery such as cranes and excavators should be modified by adding physical restraints to prevent them reaching into the exclusion zone. Note that insulating guards and/or proximity warning devices fitted to the plant without other safety precautions are not adequate protection on their own;
make sure that workers, including any contractors, understand the risks and are provided with instructions about the risk prevention measures;
arrange for the work to be directly supervised by someone who is familiar with the risks and can make sure that the required safety precautions are observed;
if you are in any doubt about the use of exclusion zones or how to interpret the ENA document, you should consult the owner of the overhead line.

Where buildings or structures are to be erected close to or underneath an overhead line, the risk of contact is increased because of the higher likelihood of safety clearances being breached. This applies to the erection of permanent structures and temporary ones such as polytunnels, tents, marquees, flagpoles, rugby posts, telescopic aerials etc. In many respects these temporary structures pose a higher risk because the work frequently involves manipulating long conducting objects by hand.

Avoiding danger from overhead power lines. The overhead line owner will be able to advise on the separation between the line and structures, for example buildings using published standards such as ENA Technical Specification 43-8 Overhead Line Clearances.1 However, you will need to take precautions during the erection of the structure. Consider erecting a horizontal barrier of timber or other insulating material beneath the overhead line to form a roof over the construction area – in some cases an earthed, steel net could be used. This should be carried out only with the agreement of the overhead line owner, who may need to switch off the line temporarily for the barrier to be erected and dismantled safely.

Ideally, work should not take place close to or under an overhead line during darkness or poor visibility conditions. Dazzle from portable or vehicle lighting can obscure rather than show up power lines. Sometimes, work needs to be carried out near uninsulated low-voltage overhead wires, or near wires covered with a material that does not provide effective insulation, connected to a building. Examples of such work are window cleaning, external painting or short-term construction work. If it is not possible to re-route or have the supply turned off, the line’s owner, eg the distribution network operator, may be able to fit temporary insulating shrouds to the wires, for which a charge may be levied. People, plant and materials still need to be kept away from the lines.

Emergency procedures

If someone or something comes into contact with an overhead line, it is important that everyone involved knows what action to take to reduce the risk of anyone sustaining an electric shock or burn injuries. Key points are:

never touch the overhead line’s wires;
assume that the wires are live, even if they are not arcing or sparking, or if they
otherwise appear to be dead;
remember that, even if lines are dead, they may be switched back on either automatically after a few seconds or remotely after a few minutes or even hours if the line’s owner is not aware that their line has been damaged:
if you can, call the emergency services. Give them your location, tell them what has happened and that electricity wires are involved, and ask them to contact the line’s owner:
if you are in contact with, or close to, a damaged wire, move away as quickly as possible and stay away until the line’s owner advises that the situation has been made safe:
if you are in a vehicle that has touched a wire, either stay in the vehicle or, if you need to get out, jump out of it as far as you can. Do not touch the vehicle while standing on the ground. Do not return to the vehicle until it has been confirmed that it is safe to do so;

Avoiding danger from overhead power lines, be aware that if a live wire is touching the ground the area around it may be live. Keep a safe distance away from the wire or anything else it may be touching and keep others away.

How to Reply to a Freelance Writing Gig Ad

If you search online every day, you will find hundreds of ads seeking a freelance writer. Along with these hundreds of ads, come many people wanting the gig. There could be hundreds of applicants that want to work the gig, but the person looking only needs one person. This is why it’s important to stand out when you reply to an ad.

When you reply to an ad, make sure you give the person exactly what he is looking for. If the ad says it wants your resume, samples, and a cover letter, make sure you send all three of them. If you don’t follow the directions, you have a pretty good chance of not getting the gig.

When sending your resume, make sure most people won’t have trouble opening it. Send it as a Word document or in text form. You don’t need it to be fancy. You need it to give information about your knowledge and skills.

The samples you provide should be some of your best work. It should also be relevant to the topic you’ll be writing on for the gig. People want to know how well you can write for them, and the only way to show them that is to give them a sample of that writing.

The cover letter is probably the hardest part. You should never copy and paste your cover letter. It should always be unique to the gig you’re applying to. You should start with something intriguing about yourself. You can then go into the reasons you are perfect for this gig. Don’t make it too long because people won’t read it all. You need to state what’s important and end it with a polite conclusion, which is usually information about how you can be contacted.

Always Be Professional

Don’t take shortcuts because the only person you’ll be hurting is yourself. The first impression you give people looking for a freelance writer is through an email. It could be your only shot at getting the gig, so put your best forward first.

When you receive a reply, don’t get lazy. Respond with the same professionalism as you did with the first email. People can turn you away at any time, so don’t risk it by not responding to their emails with the information they need to make a final decision.

Now that you have this information, go out there and start to apply to freelance writing gigs. Before you know it, you’ll have plenty of work coming in to bring in a decent income.

Types of Custom Promotional Merchandise

As a smaller business, you don’t have the unlimited budget of a large corporation when it comes to your custom promotional merchandise, which means you need to look for branded merchandise that is affordable and will work into your budget. Just because you are a smaller company, doesn’t mean you should ignore this amazing branding opportunity.

We have put a list of the top custom promotional merchandise options for the smaller business, that will work into your budget and provide clients with a branded item that they can use, boosting your brand visibility on a daily basis.

The first and probably the most popular of all the custom promotional merchandise that you can buy is T-Shirts. Ensure when you choose to brand t-shirts with your company logo that you choose a good quality garment, such as a polo shirt, which can be worn by men and women. Whether you are getting your team to wear the t-shirts to promote your business wherever they go or you are looking for promotional t-shirts you can give or sell to your clients, never ever compromise on quality.

Another great opportunity for the smaller business is branded pens. Everyone uses pens and they are cheap. You can buy a high volume of pens branded with your logo at a price that works into your budget and you can use them in-house and hand them out to clients, so that your company name is being seen throughout the day every day.

Further you may want to look at coffee mugs. Almost everyone has their own coffee mug at the office and drinks at least one cup of coffee while at work. The benefit of these mugs is that they are branded with your company name and logo, along with any other important information you want to put on them, what this means is every sip of coffee or tea your client takes, your name is seen and remembered, not only by them but the others in the office.

Key chains are another great branding opportunity when looking for affordable custom promotional merchandise. Have some key chains printed with your company name, logo, address and phone number. Clients can use the key chain on their keys and in the event they are lost, hopefully someone has contacted your company or dropped them off. In addition to branding these are a great opportunity to add a bit of added value to your service.

If you have a store, then you definitely want to look at reusable bags that your clients can take away from your store and use time and time again when they do their basic shopping. The great thing with reusable bags is that your clients can use them for anything and at any time and what that means is your company name is being seen by a variety of people every time your client leaves their home with your bag in hand.

If you are on a very tight budget, then take a look at lanyards. Lanyards hang around your neck, with your branding of course, but the benefit is that clients can use them to hang their access card for the office or even their keys to reduce the risk of losing them. They can be used for all types of applications, boosting your brand in the process.

Other options can include the credit card wallet, because these days with the number of credit cards, debit cards and loyalty cards you receive, they cannot all fit into your wallet easily. The credit card wallet can free up your clients purse or wallet, enabling them to keep all their cards in one handy place.

Brandz is a United Kingdom based company specializing in promotional products. This well-established company provides a complete turnkey service from the initial stages through to completion. They provide their customers with an experienced team who focus on helping their customers improve their branding with a range of promotional products to meet their requirements and marketing budget. Brandz offers a twenty four hour service, the highest quality products and affordable prices. Samples are available on request to help their customers identify the best promotional products to choose from based on the extensive range available on their easy to use and secure website.

Your Business Needs Steady Cash Flow

The ability to make critical purchases from your vendors, pay down loans, and meet employee payroll has become a common problem among businesses across all industries. Cash flow has always been a major issue with all businesses and without positive cash in your bank your business could fail. By the time a business realizes their cash flow isn’t going to support their payroll, or pay vendors, the owners make rash decisions by going to companies/banks that can destroy their business.

If you realize your business is about to fall into this position, don’t panic. Review your financial situation with your accountant or CPA. But don’t act too fast. There is another option.

So what can you do to avoid this problem?

Before telling you the solution, let’s talk about the 3 things you should NOT do.

1- Bank Loans. If you think a bank will help finance your old or slow paying customers, well they are not.

2- Factoring Invoices or Receivables. Another myth. When companies rely on this method of cash flow, it just reduces your profits. Plus, once your invoices or receivables have been factored, most often this “third” party who now owns them will be so aggressive with your customers to collect the money that it can ruin your business by losing a customer.

3- Collection Agency. If all you want is someone to harass your customers, then call a collection agency. Odds are, they will just irritate your customers with strong-arm tactics that never work and here again you will lose another customer.

What you need is positive cash flow, right? Well you can have positive cash flow and retain your customers by using a reputable company that knows how to talk to your customers in a manner that will actually convenience them to make timely payments without losing them as a customer.

A credit management system can provide effective cash flow by acting seamlessly with your accounting department. This should NOT impact your accounting staff when handled properly. The slow paying customers and poor receivables from your accounting department should be quickly identified and presented to management in a timely manner. It is best you do not use a middleman, or off-shore calling, These will just hurt your business more because your customers know these types of calls who only want to collect the money, not help make a payment plan.

There are many articles to help find a good credit management resource. Do your research and seek out those that have a solid reputation and work with you as your in-house accounting department.

Business Growth Leveraging Your Personal Brand

Marketing is like sex. Everyone thinks they’re good at it.

– Steve Tobak

We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organizational management, workers around the globe are increasingly making the decision to take full control of their careers. To carve their own niche and capitalize on their skills. To join the solo revolution.

And you are one of them. A revolutionary!

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.

It is an incredibly liberating age. But it’s also one that some entrepreneurs and businesses find overwhelming.

We’re Living in a Digital-First World

In his book Ctrl Alt Delete, Mitch Joel discusses the term “digital first”. He reveals the five key movements that organizations must embrace to future-proof themselves – or go out of business. One of these shifts is the fact that now, the first place your brand and business are validated is online. Essentially, the internet and social media have the power to make or break your chances of success.

Serial entrepreneur Gary Vaynerchuk is a great example of how to cultivate a successful business by leveraging digital media. Born in the Soviet Union in 1975, Vaynerchuk immigrated to the United States in 1978. From humble beginnings, his father went on to own a liquor store in New Jersey. In the early days of the digital-first world, Vaynerchuk could see the burning potential of his father’s business. After graduating from college, Vaynerchuk transformed the liquor shop into a retail wine store, which he named the Wine Library. In 2006, he started a daily video blog, Wine Library TV. This hugely popular webcast turned him into an internet celebrity. It attracted 90,000 viewers a day and led to a flurry of TV and speaking engagements. In just six years, Vaynerchuk grew the family business from $1 million a year to a whopping $50 million a year.

Not too bad for a small family business, right?

So, as you can see, traditional marketing has been blown out of the water. We’re no longer restricted to cold calling and setting up meeting after meeting to generate leads and sales. Digital marketing has opened an array of cost-effective avenues for self-promotion and lead generation. Sales are now about leveraging your social networks, engaging with people online and educating.

This is, essentially, the social sales model: (see link below)

Today, the businesses and entrepreneurs that make the most impact on their audiences are role models. They’re trusted advisers who create tribes – powerful online communities that help their brands grow. They educate and provide solutions. They’ve jumped on board the social sales train and embrace the connection economy whole-heartedly. Because if you don’t, you get left behind.

But we can’t rest on our laurels. We must build on this massive sales reform and look to the future. We must become industry ambassadors. We must become thought leaders who engage meaningfully with our followers, share generously of our expertise and regard our audiences not just as leads or dollar signs, but as lifetime partnerships.

Why Stand Out from the Crowd

Solopreneurs are the way of the future. They account for 61% of Australian businesses[1]. And with the advent of freelance sites such as Upwork, 99designs, Freelancer and Airtasker, an increasing number of Australians are freelancing. According to freelance marketplace Elance-oDesk, 30% of the Australian workforce – or 3.7 million people – undertake some sort of freelance work[2].

Digital marketing presents an enormous opportunity for solopreneurs. According to Ipsos Open Thinking Exchange, the average person spends two hours a day on the internet. Furthermore, IBM’s Global CEO Study found that CEOs believe social media utilization for customer engagement will increase by 256% over five years. This means social media will become the second-most popular way to engage customers after face-to-face communication.

Social media has created a level playing field. It’s cheap and readily available. You don’t need large amounts of money to build a business. You don’t even need an existing client base – you can start one from scratch online. The internet has given everyone the potential to create a successful solo business.

But there’s a downside to this equal opportunity. Despite the accessibility of social media, one of the biggest challenges entrepreneurs continue to face is finding leads and retaining clients.

The digital marketplace means you’re competing against everyone else with a business like yours. You can’t simply create a LinkedIn or Facebook account and expect clients to come to you. How will they know you’re there? What makes you stand out? When everyone else is pushing their own unique selling point, what will make people choose you?

In a world where customers have immediate access to information on every kind of business around the world, it’s hard to cut through the noise. To gain that competitive edge, you must create a connection.

Being a solopreneur is not enough. You must bond with your audience by offering more than your products and services alone. You need to educate, lead and gain trust. You need to make a real difference to the lives of your clients.

Position, Position, Position

Positioning is fundamental to creating trust and having influence. It’s more than just creating an image. It’s about owning your space in your industry. It’s about flexing your expertise, starting conversations, changing the game, creating engaging content and enlightening others. It’s about being the go-to expert for peers and clients needing guidance.

And it’s what leads to sales.

When you have a rock-solid positioning, your return on investment is second to none. Digital media and technology company Burst Media’s 2014 Influencer Marketing Benchmarks Report found that on average, marketers who implemented an Influencer marketing program in 2014 received $6.85 in earned media value for every $1 of paid media.[3] The primary tools used in Influencer marketing were:

Blog posts
Social syndication and branded content distribution
Influencers and influential content

Blogs. Content. Social media. These are indispensable, cost-effective tools if you want to elevate your positioning from business owner to leading industry expert. And they are what will build your audience’s trust in you.